Visual Merchandising that Builds Crowds

We’re a creative services firm most known for our holiday window displays. Our services include visual merchandising, animated displays and retail and scenic design and fabrication. For over 60 years, we have been crafting stories and making smiles with our signature blend of scenic design, technology and story. We call it Crowd Building. It is through this formula that we create immersive experiences which help our clients connect with their customers. Our clients know to call us when they want to build crowds. What crowds can we build for you?

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Visual Merchandising Services

  • Visual Merchandising
  • Creative Services
  • Retail Design
  • Scenic Design
  • Window Displays
  • Animated Displays
  • Creative Development

Custom Design & Fabrication Services

  • Miniature and Oversized Props
  • CNC Routing
  • 3D Printing
  • Laster Cutting
  • Sign Making
  • Drafting Services
  • Vinyl Decals

Professional & Commercial Painting Services

  • Scenic Painting
  • Faux Painting

Media Production Services

  • Videography
  • Image Compositing
  • Video Editing
  • 3D Graphics
  • Media Production


  • Macy’s
  • Saks Fifth Avenue
  • Lord & Taylor
  • Bergdorf Goodman
  • Hudson’s Bay Company
  • Bank of America
  • DFS Group/T-Galleria
  • NBC
  • The Home Depot
  • Cartier
  • New York Public Library
  • Bloomingdale’s
  • Lincoln Center

2013 Holiday Reel

2013 Holiday by Spaeth Design from GnarLabs on Vimeo.

The Magic Windows

For the full story behind the magic of Spaeth Design, we invite you to watch The Magic Windows. This full-length documentary takes a behind-the-scenes look at the making of the world famous holiday windows and the talented people who make them happen. Check out the trailer below. Then click here to watch the full version.

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